The latest Premier League betting partnership deal is announced

et has been named as the official betting and gaming partner of Middlesbrough FC just four days before the start of the Premier League season.

This will be Boro’s first season back in English football’s top tier since the 2008/2009 campaign and TLCBet has made its move so that it will appear on pitch-side advertising, the club website and social media channels.

TLCBet, one of a number of brands operated by TGP Europe, has experience in marketing via the Premier League, as it was the shirt sponsor of West Bromwich Albion last season.

This follows a wave of recent announcements of shirt sponsor agreements and betting partnerships between gambling operators and Premier League clubs.

As many as 10 out of the 20 Premier League teams will have their shirts sponsored by gambling companies in the upcoming season, with the most expensive deal for the 2016/17 season alone being Sunderland’s £6m agreement with Dafabet, which also sponsors Burnley.

Chelsea, Tottenham Hotspur and Everton have all recently announced betting partnership deals with William Hill, while SportPesa, shirt sponsor of Hull City, is now the official betting partner of Southampton.

Meanwhile, in the Sky Bet Championship, 888Sport is sponsoring the shirts of four teams and Aston Villa recently partnered with EnergyBet.