Euroleague Basketball has announced an extended partnership with operator OlyBet.
Building on a collaboration during the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania, this extended agreement will grant OlyBet prominent visibility during EuroLeague and EuroCup games, featuring the brand across various Euroleague Basketball platforms.
Moreover, OlyBet will serve as the Premium Sponsor for both competitions in Lithuania, Spain, Estonia and Latvia.
Euroleague Basketball CEO Paulius Motiejunas said: “We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball. This extended partnership promises an exciting future for fans and the sport alike.”
Corey Plummer, OlyBet Group CEO, added: "We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey and we are committed to delivering thrilling sports moments.
"Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball."
In recent sports partnerships, OlyBet was confirmed as the Official Betting Operator of the Ryder Cup, providing customers access to Ryder Cup content through its platform during the event at the Marco Simone Golf and Country Club in Rome.
Additionally, OlyBet partnered with World Series of Poker (WSOP) and GG Poker to host the first WSOP Circuit event in Northern Europe, held in Tallinn, Estonia. The event featured a guaranteed €1m ($1.08m) main event tournament and 12 WSOP 'ring events' at the Olympic Park Casino and Hilton Hotel.
