OpenBet and Veikkaus agree partnership

The aim of the deal is to increase Veikkaus’ digital and retail sportsbook capabilities. 

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Supplier OpenBet has announced a partnership with Finland’s Government-owned betting operator Veikkaus. 

As part of the deal, which is a four-year agreement, OpenBet’s technology will power the Veikkaus sportsbook platform, additionally providing its Managed Trading Services. 

Towards the end of October, the European Gaming and Betting Association (EGBA) issued a statement welcoming plans for Finland to overhaul its current online gambling monopoly, after the Ministry of the Interior of Finland announced a legislative project to introduce a licence system for online gambling. 

As such, Finland is moving towards a more inclusive betting system, allowing private companies to apply for sports betting and iGaming licences; Veikkaus will be using OpenBet’s solution to help with this transition. 

Chief Product Officer at OpenBet, Nikos Konstakis, said: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we're transforming its sports betting landscape. It's a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.  

“This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”  

Meanwhile, VP of Betting Operations at Veikkaus, Juha-Matti Mäkilä, added: “We're thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.  

“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.” 

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