Supplier 7777 Gaming has expanded its presence in Nigeria through the integration of its portfolio with BetBonanza.
Elena Shaterova, Chief Commercial Officer at 7777 Gaming, stated: “The integration with betBonanza represents a key strategic move for 7777 gaming, allowing us to further extend our global presence and reach new audiences.
"The Nigerian market, known for its enthusiastic gaming community, presents a tremendous opportunity for the company to showcase our online casino games.”
Edward Oluigbo, the Commercial Operations and Games of Chance Manager at BetBonanza, added: “We are excited to offer 7777 gaming's online casino content to all of our players in Nigeria. This partnership signifies a shared commitment to providing a safe, entertaining and rewarding gaming environment for all our players.”
Both 7777 Gaming and betBonanza shared that prioritising responsible gaming is a key goal in the partnership, aiming to ensure adherence to regulatory standards.
BetBonanza holds licences from the National Lotteries Regulatory Commission (NLRC), Lagos State Lotteries Board (LSLB) and several Nigerian states, operating under the Betsson Group.
The integration of 7777 Gaming's portfolio onto BetBonanza's platform is now live.
In October 2023, 7777 Gaming partnered with Magicbet, a move aimed at increasing its presence in Bulgaria. The integration brought 7777 Gaming's selection of games, including slots, instant win games, keno, bingo and table games, to Bulgarian players via Magicbet's platform.
In addition, 7777 Gaming's alliance with Soft2Bet in September 2023 integrated its titles into various Soft2Bet brands across multiple markets.
