The iGaming provider RubyPlay has announced its direct integration into the Italian market through an extended collaboration with operator PokerStars.
The partnership follows its introduction earlier in the year, featuring RubyPlay’s titles like Shake Shake Money Tree and Diamond Explosion 7s. As part of the new agreement, RubyPlay is set to develop titles exclusively for PokerStars.
This development follows the recent launch of RubyPlay’s Immortal Ways franchise.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”
This progression in the Italian market follows previous collaborations and strategic initiatives by RubyPlay. In September 2023, RubyPlay partnered with NetBet Italy, integrating over 80 video slot games into the Italian online casino platform. The titles, including Diamond Explosion 7s, Adventures of Li'l Red and Rush Fever 7s Deluxe received a positive reception from players.
Additionally, RubyPlay recently partnered with Reevo in August 2023 to integrate its slot titles into the Reevo aggregation platform. The collaboration aimed to make RubyPlay’s portfolio of 80+ titles, such as True Wild and Cache Rush, accessible to partnered operators globally through a single API integration.
