Scientific Games has announced a new Players’ Club Rewards programme for the South Carolina Education Lottery.
The programme recently launched and offers a number of new features, including players being given the opportunity to enter all instant and draw game tickets for chances to win cash and prizes.
Scientific Games has integrated both its customer relationship management (CRM) services and business intelligence tools into the programme.
The rewards programme comes online and through the mobile app, and Players’ Club Rewards members can earn SCEL Coin, which can be used to enter into weekly, monthly and specialty prize draws.
Director of Product Development for the SCEL, Ammie Smith, said: “We’re excited to launch the new Players’ Club Rewards Program which supports all instant and draw game tickets and gives our players fun, new options for rewards through base points and achievements. We’ve worked with Scientific Games to develop a rewards program that is not only highly engaging for our players, but helps drive sales.”
Senior Director of Digital Engagement for Scientific Games, Amy Warner, added: “The new Players’ Club Rewards Program allows the SCEL to engage with its players more effectively by leveraging all aspects of the rewards program and our CRM services.
“We pioneered the industry’s first comprehensive player rewards program in 2009 and have continually advanced its features and capabilities over the past 14 years. Our goal is to ensure today’s players can easily and conveniently engage with the lottery and its games and enjoy unique ways to be rewarded with more opportunities to win cash and prizes.”
