Play'n Go partners with Italian arm of William Hill

The pair already have a previous partnership. 

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Play’n Go has agreed a deal to partner with William Hill in Italy, in an attempt to expand its presence in the country. 

Earlier this year, the casino entertainment provider partnered with the sportsbook for the installment of “Book of Dead” in William Hill FOBTs across the UK. 

Through this deal, William Hill players in Italy will now have access to Play’n Go’s portfolio of games, such as Rise of Olympus and Reactoonz. 

Sales Leader, LatAm and Southern Europe, Michele Stefanelli, said: “The Italian market is very important to Play’n Go, and we’re pleased to continue our growth in the region with William Hill, who we’ve already had enormous success with around the world.

"We’re committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We’re confident that William Hill’s Italian players will love the opportunity to engage with our content, and we look forward to many years of success together.”   

Head of Commercial at William Hill, Valerio Micchio, added: "We’re excited to add Play’n Go games to our portfolio, and view them as a natural partner to expand our presence in the region. Our already-existing relationship points towards further success here in Italy, and we’re pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere.”   

Last month, Play’n Go announced that it had broken its personal record for a day, with nearly a quarter of a billion rounds played on the system on 1 November, which is an all-time record for the company since it was founded back in 2005. 


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