Las Vegas-based SCCG Management has appointed Peter Kula as its VP of Global Strategy.
Kula is set to contribute to the company's strategies across sectors including sales, marketing, client success, product market analysis and business development.
Kula aims to improve SCCG's processes in acquiring new business and cultivating client relationships. Additionally, he is positioned to leverage his industry network to forge partnerships for SCCG's clients.
Kula highlighted: "Joining SCCG allows me to highlight our group's expertise and craft a story of growth, innovation and shared success for our partners."
Stephen Crystal, SCCG Management Founder & CEO, stated: "It is with great pleasure that we welcome Peter Kula to our executive team. His distinguished career in business development and strategic partnerships, particularly with industry leaders like Caesars and Amazon, aligns seamlessly with our strategic objectives at SCCG. We are optimistic that Peter's expertise will be a key factor in propelling our organisation towards new heights of success.”
Kula's appointment follows SCCG Management's recent move to name Mark Stebbings as the Chairman of its Global Advisory Board. Stebbings, a former COO of Betfred Group, brings over three decades of leadership experience, particularly in steering Betfred's expansion into multiple international markets, including various US states.
Moreover, SCCG Management's collaborations highlight its efforts to navigate regulated sectors like sports betting and iGaming. The recent sponsorship partnership with Connectika, a Brazilian payment solutions provider, aims to support international entities in navigating Brazil's financial landscape within regulated sectors.
Collaborations with entities like Versus FC, Abdala Advogados and Prometeo IT further aim to amplify SCCG's presence in the sports betting sector.
