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Steve Parkinson appointed Brand and Marketing Director at Allwyn

Allwyn is set to become the new National Lottery operator. 

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Allwyn UK has announced the appointment of Steve Parkinson as its new Brand and Marketing Director. 

Parkinson joins from Bauer Media, where he held senior marketing and business leadership roles, including overseeing growth and brand development of Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and others. 

In a more recent role, Parkinson was head of Strategic Partnerships and Events for Bauer, where he was the executive lead for its national charity, Cash for Kids. 

Before that, Allwyn’s new appointment was Marketing and Brand Director at EMAP, which followed on from almost a decade at Chrysalis, which included him holding the role of Managing Director and Marketing Director for the Heart, Galaxy and LBC bands, as well as its wider group. 

Allwyn’s Chief Commercial Officer, Lucy Buckley, said: “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles. 

“We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves The National Lottery’s brands in great shape.” 

Parkinson himself added: “I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period. The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.” 

Yesterday, it was announced that the Court of Appeal in England and Wales had granted IGT’s request to discontinue its appeal against a High Court decision relating to damages against the Gambling Commission.  

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