SIS (Sports Information Services) has announced a deal with the Korea Racing Authority to expand its live racing content with premium horseracing fixtures from Korea.
Through this deal, 202 fixtures annually will be provided from Busan and Seoul, with 1,800 races being delivered to operators globally.
SIS includes 24/7 live betting channels, which provide live coverage of the horse racing events and include features such as live streamed pictures, data and on-screen graphics with betting triggers.
This is the latest in SIS’ global expansion, having added racing content from Australia and South Africa in recent months.
SIS Head of International Horse Racing, EMEA, Conall McSorley, said: “Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world.
“SIS is very familiar with the Korean racing product and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively.”
Korea Racing Authority Head of International Races and Relations, SuHyeong Lee, added: “SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal.
"We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”
