Aristocrat secures entry into Québec lottery market

Stéphane Fraser, EVP and COO of Gaming Establishments at Loto-Québec, announced the partnership with Aristocrat. 

Aristocrat secures entry into Québec lottery market

Aristocrat Gaming has been granted access to the Québec video lottery terminal (VLT) gaming market.

The distribution of Aristocrat’s video lottery hardware and games is expected to commence in early Summer 2024.

The launch set comprises 10 games, including titles like Bao Zhu Zhao Fu Red Festival and Fire Light – presented on the new MidKnight X Upright cabinet.

Kurt Gissane, Aristocrat Gaming CRO, said: “Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments and allowing us to bring our award-winning products to new markets and their players. We’re excited for the opportunity to have a presence in Québec and are hopeful for a longstanding relationship with Loto-Québec.”

This development follows Aristocrat Gaming’s recent distribution of NFL Super Bowl Jackpots in the US, featuring NFL-themed slot machines. The machines, symbolising various elements of American football, marked the conclusion of a multi-year agreement between Aristocrat Gaming and the National Football League (NFL).

In addition, Aristocrat Gaming, along with eBet, IGT and Light & Wonder, has received conditional approval for an extended cashless gaming trial in New South Wales, Australia.

The trial, overseen by Liquor & Gaming New South Wales, aims to study changes in player attitudes and behaviours due to the implementation of cashless gaming technology, involving nearly 4,500 electronic machines.

Topics
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