National lottery company Azerlotereya has entered into an agreement with Bulgaria-based gaming supplier 7777 Gaming.
Five games are now live on Azerlotereya's site, inspired by the company’s most popular digital lottery concepts such as Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective and Cash 20x. The games aim to combine engaging narratives with cutting-edge technology.
The deal states that 7777 Gaming will provide a total of 20 games to Azerlotereya by the end of 2024. Each month throughout the year a new specially designed game will be added to the collection.
The games will be exclusively available on Azerlotereya's platform.
Account Manager at 7777 Gaming Asya Raykova said: "We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it's our passion. We're eager to bring a fresh and exhilarating gaming experience to Azerlotereya's audience, setting new standards in the digital lottery space."
E-instant lotteries Product Manager at Azerlotereya Ayten Rzali said: "This collaboration with 7777 gaming marks a significant step forward for Azerlotereya. We are thrilled to offer our players an exclusive array of custom games, each designed to provide an unmatched gaming adventure. This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers."
Earlier this month, 7777 Gaming announced a collaboration with Macedonian operator Megawin, solidifying its presence in the Balkan region.
Towards the end of last year, 7777 Gaming welcomed a period of growth, launching in Mexico through a partnership with NetBet.
The supplier also expanded significantly across Eastern Europe through deals with Magicbet, Everbet and Superbet across Bulgaria and Romania.
