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Swifty Global set to enter Irish gambling market

This follows the completion and approval of the GLI certification for Swifty’s B2B gaming platform. 

irish betting market
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Swifty Global is set to enter the Irish gambling market under the domain name swiftysports.ie. 

The company started its gold-standard certification process with Gaming Laboratories International (GLI) for its B2B gaming platform back in October and this was completed and approved in Q4 last year. 

Swifty can now announce its first partnership and through it will be able to offer a fully managed service package, akin to a franchise model agreement. Through this venture, it will be able to enter the Irish market, while the Irish gambling licence for this agreement has been approved. 

The entry into the Irish market is anticipated no later than the end of Q1 of this year and the company expects a significant increase in profits. 

The B2B platform will be offered on a franchise agreement basis and Swifty will also make the platform available as a white-label solution, with the arrangement allowing other gambling companies to procure a license to use Swifty’s platform for their own brands. 

Swifty Global CEO James Gibbons said: "For the past two and a half years, Swifty has been dedicated to building its core infrastructure, laying a robust foundation for the business that will serve as the platform for its growth over the next decade.

"Heading into 2024, the company is encouraged by the demand for its in-house developed infrastructure. This new partnership and expansion into the Irish market is a testament to this demand.  

“With the technological infrastructure now firmly in place, the focus of the company will shift significantly towards international growth and expansion.

"This renewed focus is geared towards leveraging the established infrastructure to explore new market opportunities, foster innovative partnerships, and ultimately drive the growth and profitability of the company. With a solid base in place, Swifty is well-positioned to capitalise on its investments and drive substantial business growth in the coming year.” 

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