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Playson appoints Vsevolod Lapin as Deputy CEO

Lapin has over a decade of experience in both brand and product management throughout his career so far.

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Playson has appointed Vsevolod Lapin as its new Deputy CEO.

Lapin joined the company back in 2017 as Product Manager, before becoming Head of Product Department in 2018 and finally COO in February 2022.

Prior to his time at Playson, Lapin was the Senior Brand Manager at The Coca-Cola Company and Brand Management at Mondelēz International.

Alex Ivshin, Playson CEO, said: “We are pleased to see Vsevolod continuing to progress in his career at Playson.

“For almost seven years, he has contributed greatly to the success of Playson and led us through major growth as a company.

“We look forward to seeing Vsevolod step into this new role, where his rich experience and talent will enable us to reach our full potential across regulated markets worldwide.”

As Deputy CEO, Lapin will be responsible for overseeing multiple different business areas and monitoring their focus, efficiency, profit and loss.

He will also continue to perform many of his previous COO duties, such as enhancing the product portfolio and brand identity.

On his appointment, Lapin said: “I am delighted to embrace the new challenges the role of Deputy CEO will bring.

“I have enjoyed working alongside my team at Playson for many years and look forward to having the honour of taking on more responsibilities in the company.

“We continue to steadily increase our presence in regulated markets and seek to release trendsetting new content. I am pleased to lead our growing team to achieve these ambitious goals.”

Recently, Playson partnered with Hub88 to expand its presence in Europe.


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