Light & Wonder has announced an exclusivity agreement with Crucible Gaming, a UK-based studio known for content design and development services.
The agreement marks a strategic move by Light & Wonder to enhance its content offerings by partnering with new talent in the gaming industry.
Crucible Gaming, which has experienced growth over the past 18 months, will develop five exclusive titles for Light & Wonder's platform. These titles will feature gameplay elements such as Beaver Las Vegas and Bar-x Infinity Reels.
Ed Byard, Crucible Gaming Founder and CEO, said: “The entire team are beyond excited about partnering with Light & Wonder to bring our unique content to operators worldwide. We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years. Operators can expect innovative and high-earning products targeted at their key territories, all built on our cutting-edge Anvil framework.”
Steve Mayes, Light & Wonder Senior Director of Digital Partnerships, added: “In our relentless pursuit of bringing high-quality and unique gaming experiences to the market, our latest partnership with Crucible Gaming marks another important step in this journey. Crucible Gaming has made huge strides in the industry since its inception and we look forward to elevating this through our global gaming ecosystem. With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.”
This partnership follows Light & Wonder's agreements with Everi Digital, 1X2 Network and bet365 to broaden its gaming content and market presence in regions such as the UK, Europe and South America.
