Greentube and Superbet expand partnership to Brazil

This extends the already-established relationship between the pair. 

Greentube and Superbet expand partnership to Brazil

Novomatic’s Digital Gaming and Entertainment division, Greentube, has grown a partnership with Superbet by making its content live in Brazil. 

Games from Greentube, such as Cash Connection, Sizzling Hot, Charming Lady’s Boom and Book of Ra Bingo will be made available on the Superbet platform. 

The pair have an existing relationship in other markets, but this marks the first together in Latin America; although Greentube’s content has previously entered the Latin American market, including recently through a deal with Inkabet

Greentube Regional Manager Jelena Popovic said: “Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there. 

“We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.” 

Superbet Head of Content & Live Casino Nicholas Yu added: “Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players. 

“We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.” 

In a similar deal in December, Bragg Gaming announced a partnership with Superbet so players in Brazil would have access to its games, including from its in-house studios, Atomic Slot Lab and Indigo Magic.

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Ciaran McLoughlin
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Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
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