Gaming Innovation Group (GiG) has announced an expansion of its partnership with long-term collaborator Casumo. The extension of the existing deal – originally centred around GiG's iGaming platform provision – now encompasses a broader scope of solutions from GiG's suite.
The enhanced collaboration now includes GiG's frontend and marketing managed services, featuring advanced customer relationship management, search engine optimisation, affiliate management and casino lobby capabilities.
GiG's suite also includes AI-led features that facilitate intelligent decision-making, offering insights that hope to inform strategic decisions and enhance retention capabilities. The expanded partnership will see Casumo leveraging these new tools in an attempt to drive growth and solidify its position in the online gaming market.
Additionally, Casumo's Dunder brand will continue to benefit from GiG's account and commercial support, drawing on GiG's experience to try and focus on scaling up growth and operations across core markets.
Andrew Cochrane, Chief Business Officer of GiG, commented: “We’re grateful for both extending and strengthening the relationship we have with Casumo.
“Our anticipation and expectation for the brand are understandably high, aligning perfectly with our mission to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service.”
Tim De Borle, COO of Casumo, added: “Through our continued and strengthening partnership with GiG, we are looking forward to taking full advantage of the opportunities we see for Dunder, having been impressed with the commitment to service management and innovative product development from the team at GiG.”
