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Anakatech partners with Altenar to launch sports betting vertical

The collaboration aims to facilitate Anakatech’s entry into European markets, with a focus on Spain and the UK.

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Platform provider Anakatech has enlisted the support of Altenar – a sportsbook and iGaming software supplier – to facilitate its entry into the sports betting arena across established European markets.

This arrangement aims to enhance Anakatech’s platform, allowing the company to tap into a broader audience and offer a more comprehensive gaming solution.

Founded in 2013, Anakatech has developed a gaming platform in-house that features a portfolio of over 180 online and mobile-friendly games. This recent collaboration with Altenar marks a significant move for Anakatech as it ventures into the sports betting vertical – a move that hopes to add a new dimension to its existing gaming offerings.

Additionally, this collaboration aims to strengthen Altenar's position in Bulgaria while positioning Anakatech for growth in various regulated markets in the long term.

Vagelis Bairlis, Sales Manager at Altenar, commented: “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK.

“With our knowledge of these markets, we will provide a tailored solution that meets the specific needs of bettors, positioning Anakatech as a respected provider from the outset.”

Jeff Letlat, COO at Anakatech, added: “Altenar is a top-tier solution for sports betting software and we are looking forward to integrating their innovative and localised product on our platform for customers in target markets.

“The sky is the limit for this partnership as Anakatech continues to grow. We hope to enjoy a successful collaboration with Altenar long into the future.”

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