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888Africa partners with Incentive Games for crash games

Operator 888Africa has teamed up with Incentive Games to develop three new games as part of its suite of Velocity crash titles.

888AFRICA ANNOUNCES PARTNERSHIP
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The duo plan to launch Velocity Classic, Velocity Turbo and Velocity Free in five countries during the second quarter of this year.

Under the terms of the agreement, Incentive Games and its team of developers will be responsible for tailoring the new games to “ensure seamless integration and to enhance player engagement.”

Once the games are live, an Incentive Labs team comprised of R&D, AI and data specialists will begin examining user touchpoints and will further develop the games by using AI-rewards and smart segmentation.

Incentive Games Co-Founder and CEO John Gordon expressed the company’s excitement to enter this deal.

He commented: “I’m delighted to join forces with Christopher Coyne and his team again. 888Africais one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion.

“Their new crash games are different to everything else in the market and are shifting the gears of innovation!”

888Africa described the collaboration as “an exciting opportunity for new and interactive content” on the company’s platform.

888Africa Co-Founder and CEO Christopher Coyne said: “At 888Africa, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles.

“We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”

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