Good Life Plus, a player in the prize draw and rewards sector, has appointed David Craven as the new Non-Executive Chairman.
Craven brings a wealth of experience to the position, having been a prominent figure in the global gaming sector.
Notably, as the former CEO of Allwyn Entertainment Limited, Craven played a key role in securing the fourth National Lottery Licence through a competitive bidding process.
His strategic acumen was further demonstrated in the subsequent acquisition of the operator Camelot by Allwyn.
Craven has also served on various boards where he has contributed significantly to the expansion of numerous companies.
With regard to his new role at Good Life Plus, Craven stated: "I am extremely pleased to join the Board of Good Life Plus at a significant stage in the company's development.
“The business is fast establishing itself as a leader in the industry, transforming the prize draw and rewards landscape through innovative strategies.
“I have an extremely high regard for the leadership team's capabilities and look forward to contributing to the company's efforts to become a household name in the UK and beyond."
Charlie Chadd, CEO of Good Life Plus, added: "It is an honour to welcome an industry heavyweight like David Craven to our Board of Directors.
“His extensive profile, deep industry knowledge and wide-reaching network bring immense value to our company. We look forward to leveraging David's strategic leadership as we continue to thrive and innovate in the sector. His insights will be instrumental in driving growth and enhancing shareholder value.”
