RubyPlay looks to long-term growth with EveryMatrix partnership

B2B iGaming development studio RubyPlay signs content integration deal with software provider EveryMatrix.

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RubyPlay has signed a new partnership with EveryMatrix.

Creator of titles including Immortal Ways Diamonds, Mayan Cache and Diamond Explosions 7s, RubyPlay bills itself as a specialist when it comes to designing slot games that engage and entertain consumers. RubyPlay’s portfolio of slots aims to provide a versatile experience for SlotMatrix’s global audience of players.

EveryMatrix offers its services to more than 300 global tier-1 brands - providing online solutions for sports betting, casino, payments and affiliate management. Its influence is something RubyPlay is seeking to strengthen both its game and brand reach, supplying new opportunities for expansion and growth.

RubyPlay itself has a portfolio of 80+ interactive slots, whilst offering a global team that deliver tailored game development services. CPO Dr. Eyal Loz believes the partnership will be "mutually beneficial" and that it will "undoubtedly elevate the gaming experience for players."

Modern iGaming companies all seek to provide a gambling experience that is both safe and entertaining, with EveryMatrix becoming the first iGaming supplier to receive WLA Safer Gambling Certification. This marks a step forward for responsible online gaming, and the gambling industry as a whole.

With an established presence in the LatAm market, RubyPlay also partnered up with Sportingtech in February, additionally attempting to expand its European influence through a partnership with Pokerstars.


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