North Star Network has acquired MrFixitsTips (MFT), the company’s second major acquisition of the year.
In late February the company acquired SportsMole.co.uk for a seven-figure sum. The company, founded in 2011, delivers sports news and results to English-speaking audiences both in and outside the UK, focusing primarily on football coverage.
It joins a variety of other North Star Network companies, including Afrik-Foot, Premier League Brasil and Vringe among others. SportsMole.co.uk will be an additional asset in North Star Network’s UK-focused roster.
MFT was founded in 2010 and is recognised within the UK betting news and tips market. North Star Network is set to work with the MFT team to develop its audience and sports media approach, using creative and data-driven solutions to do so.
On the acquisition, North Star Network Co-Founder Julien Josset said: “I want to thank the team at MrFixitsTips for their trust. MrFixitsTips.co.uk is one of the most credible tipster services in the UK. Working closely with the MFT team and our internal experts, we aim to provide more value to the existing community.”
A spokesperson on behalf of MFT added: “We’re thrilled to have worked with North Star Network to secure an ambitious future for MFT. They have demonstrated great vision for the site and shown a tremendous professionalism in our dealings with them.
“We are 100% confident they are perfectly placed to take the operation to the next level.”
