NeoGames makes a ‘Big Brazil’ deal with Caesars brand

As Big Brazil is getting ready to launch in the South American country, NeoGames has confirmed it will power its platform.

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NeoGames has signed a deal with Big Brazil.

The technology provider will support Big Brazil’s launch into the country’s market after its recent legalisation.

Big Brazil is licensed by both Caesars Entertainment and William Hill US to operate its brands in South America, including in Brazil.

NeoGames will provide Big Brazil with its Player Account Management (PAM) system, sportsbook solution, online games and platform services.

Tsachi Maimon, NeoGames President and Head of iGaming, said: “Over the past two years we have become closely acquainted with the Big Brazil team and have learned firsthand of their ambitious plans for the Brazilian market.

“We are excited to have been selected as their supplier and to have the privilege of supporting them in their journey to become the leading operator in the Brazilian market.”

NeoGames’ library includes eInstant, escratch, keno and lottery games, which the company has previously supplied to Caesars Entertainment for the North American markets.

The iGaming bill was passed by the Brazilian Senate at the end of December, despite the ruling being found quite controversial.

Andre Feldman, Big Brazil Co-Founder and President, said: “We have major ambitions to become the go-to brand for players in Brazil once the regulated market opens up, and to achieve this, we need to team up with the right partner.

“After exploring supplier options, it was clear that we need a partner that holds the same level of commitment as us, and from day one we saw that NeoGames shares our vision of building a significant market presence and how to best achieve that.”


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