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Bragg Gaming enters distribution agreement with Light & Wonder

The partnership spans several countries and will see a range of Bragg's titles integrated into the Light & Wonder platform.

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Supplier Bragg Gaming has announced a distribution agreement with Light & Wonder.

Under this collaboration, Bragg's games from proprietary studios such as Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games will be integrated into Light & Wonder's online ecosystem.

Additionally, exclusive content from Bragg's “Powered by Bragg” partners will be featured, offering Light & Wonder a large selection of unique titles.

The agreement covers various European regulated markets, as well as the USA and Canada – presenting an opportunity for Bragg to broaden its content's exposure to new audiences.

Matevž Mazij, Bragg Gaming Group CEO, commented: “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us as our content will be in front of new audiences through its large operator network, boosting the exposure of our games.

“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, added: “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network.

“This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and are excited to further expand our portfolio of games partners.”

Earlier this month, Bragg Gaming released its 2023 report, showing that full-year revenue and profit had both grown throughout the year.

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