Launched in early February, QMRA aims to serve as an international benchmark for iGaming affiliates, ensuring compliance with industry standards and regulations.
Following the success of its predecessor, the Dutch iGaming Quality Mark (KVA), which boasts over 85 member websites and partnerships with well-known operators like bet365 and LeoVegas, QMRA has garnered attention from various international affiliate companies.
Notable participants in the scheme include Game Lounge, Gaming Innovation Group, Leadstar Media and Applied Digital Media.
The compliance process involves thorough checks by the QMRA team to ensure adherence to relevant laws and regulations in specific jurisdictions. Websites are evaluated based on QMRA codes, and upon meeting the criteria, they receive approval to operate in designated markets.
Casino.dk, OnlinePoker.se and OnlineCasino.be have all been deemed compliant and are now part of the QMRA initiative.
QMRA's active markets include Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia.
As part of its efforts towards transparency and accountability, QMRA provides detailed reports on website compliance for each jurisdiction.
Additionally, QMRA is expanding its efforts to provide insights into affiliate markets through informative articles, catering to the needs of stakeholders in the iGaming industry.
As QMRA continues to grow, it aims to onboard more members in the coming weeks and encourages affiliates operating within QMRA jurisdictions to join the initiative.
More information about QMRA’s launch can be found here.
