Pragmatic Play has partnered with Bplay.
The iGaming operator already has a foothold in the Latin American gaming industry, being founded in 2020 and based in Buenos Aires, Argentina.
Arrise is part of Pragmatic Play. Arrise VP of Latin American Operations, Victor Arias, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”
Pragmatic Play will deliver three verticals to Bplay, being slots, live casino and virtual sports content, meaning players in Brazil will be able to play over 300 games such as Gates of Olympus and Blackjack X.
Bplay Product Manager Leopoldo Saravi said: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.
“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”
This deal supports Pragmatic Play’s initiative to expand in LatAm markets, particularly with partnerships with operators in Brazil.
Only a few weeks ago, Pragmatic Play signed a similar deal with PixBet, which would see the same verticals integrated onto the PixBet platform too.
At the time of writing, Pragmatic Play has pledged to release up to eight new online slot titles a month, alongside its live casino and bingo products.
