Pragmatic Play partners with Bplay for Brazilian expansion

Pragmatic Play has partnered with Bplay.

The iGaming operator already has a foothold in the Latin American gaming industry, being founded in 2020 and based in Buenos Aires, Argentina.

Arrise is part of Pragmatic Play. Arrise VP of Latin American Operations, Victor Arias, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Pragmatic Play will deliver three verticals to Bplay, being slots, live casino and virtual sports content, meaning players in Brazil will be able to play over 300 games such as Gates of Olympus and Blackjack X.

Bplay Product Manager Leopoldo Saravi said: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”        

This deal supports Pragmatic Play’s initiative to expand in LatAm markets, particularly with partnerships with operators in Brazil.

Only a few weeks ago, Pragmatic Play signed a similar deal with PixBet, which would see the same verticals integrated onto the PixBet platform too.

At the time of writing, Pragmatic Play has pledged to release up to eight new online slot titles a month, alongside its live casino and bingo products.

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

Visit Profile