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Legal & RegulatoryIndustryiGaming

QMRA introduces Ontario quality mark for iGaming affiliates

Ontario joins the growing list of locations to become part of the regulatory initiative.

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XY Legal Solutions has recently expanded its Compliance Quality Mark for iGaming Affiliates – known as QMRA – to include the Ontario market.

The QMRA initiative, which began in February 2024, allows affiliates from several key markets to apply for the quality mark, ensuring adherence to compliance standards.

XY Legal Solutions first introduced a similar compliance mark, known as “KVA”, in September 2021, just before the Dutch regulated market opened.

Building on this success, QMRA was established to cover affiliates from Belgium, Spain, Denmark, Germany, Norway, Sweden, Michigan (USA), the UK, Poland and Estonia.

Since its launch, notable affiliates such as Game Lounge, Unilead, Leadstar Media, Applied Digital Media and Gaming Innovation Group have joined QMRA.

Ontario, Canada – regulated by the Alcohol and Gaming Commission of Ontario (AGCO) and open to iGaming applications since 2022 – represents a significant opportunity for affiliates.

After thorough research, QMRA has completed the Ontario Compliance Code, allowing Ontario iGaming affiliates to join QMRA and benefit from its compliance standards.

By providing this sort of framework for affiliates to adhere to local regulations, QMRA aims to help maintain industry integrity and support the growth of regulated iGaming sectors.

In related news, last month QMRA approved three new websites: Casino.dk, OnlinePoker.se and OnlineCasino.be.

The compliance process involved checks by the QMRA team to make sure that the websites are adhering to the relevant laws and regulations in their specific jurisdictions.

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