In an effort to show commitment to betting integrity, Novibet has secured membership with the International Betting Integrity Association (IBIA).
Novibet has licences to operate in Greece, Malta, Cyprus, Ireland and Italy, and has previously shown interest in obtaining a licence in Brazil.
This announcement sees the operator join over 50 companies and 125 sports betting brands as part of the IBIA, which seeks to protect regulated sports betting markets from match-fixing.
Novibet is the latest to join the association, only about a week after Aposta Ganha, a Latin American betting operator, became a member of the IBIA.
Novibet Chief International Expansion Officer Panagiotis Skyrlas said: “At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is a testament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry.
“By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example. We believe that by working closely with IBIA, we can further elevate trust and confidence in the industry, ensuring that our customers always have a fair and secure betting experience with us.”
IBIA CEO Khalid Ali added: “Novibet is an established name in the sports betting sector and brings with it a global customer base that will be of significant value for IBIA’s monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator’s commitment to utilising the best integrity protection available globally for its sports betting products.
“Ensuring product integrity is paramount to our approach and we look forward to integrating Novibet within our leading global sports betting integrity monitoring system.”
In other company news, Novibet recently announced an agreement with W2, becoming its latest digital compliance partner.
