Sportradar has enhanced its ad programmatic advertising service by adding audio channels and extending its reach across additional digital-out-of-home (DOOH) advertising screens.
The new audio addition allows Sportradar’s clients to target digital audio listeners via podcasts, streaming services and internet radio. Furthermore, Sportradar now offers access to over 600,000 digital outdoor screens in more than 100 countries worldwide.
Both advertising channels utilise Sportradar’s specialised marketing technology for the betting industry to deliver relevant adverts to sports fans and bettors in real-time within markets where betting is legal. An integrated sports calendar ensures adverts are scheduled around pertinent events.
Sportradar’s advanced AI and machine learning algorithms enable the personalisation of audio adverts, tailored to listeners based on their location, demographics, playlists, and interests. Additionally, the company’s AI-driven marketing technology strategically places relevant messages on DOOH screens in areas popular with sports fans, such as near stadiums, entertainment venues, and travel routes.
Niki Beier, SVP Marketing Services at Sportradar, stated: “Sportradar is offering betting operators more opportunities to reach their target audiences. With audio consumption having increased by over 1000% in the past seven years and global DOOH ad spend projected to nearly triple by 2030, these channels are ideal for operators to enhance brand recognition and improve the efficiency of their advertising campaigns.”
Sportradar's products have helped boost profits for sportsbook operators and long-term partnerships with names such as UTR Sports.
