Games Global lands exclusive UFC content deal
The exclusive slot game, UFC Gold Blitz Extreme, could feature some big names from the franchise.
Games Global has signed an exclusive deal with the UFC.
This builds on the initial partnership between the two, announced on 9 May earlier this year.
The exclusive content deal will allow Games Global to create UFC-themed slot titles for three years.
Games Global CPO Andy Booth said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years.
“This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our passion for action and excitement.
“Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
As previously reported, the first game was soft-launched around the time of the partnership, but the companies have confirmed that the first exclusive UFC title will be released internationally on 23 July.
The slot game, named UFC Gold Blitz Extreme, was developed by Fortune Factory Studios which is the developer behind titles such as Jurassic World Raptor Riches, Blazing Bison Gold Blitz and 333 Fat Frogs.
UFC SVP of Licensing, Tracey Bleczinski, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world.
“This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles.
“We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
Between the partnership being announced and the content deal being signed, Games Global halted its IPO application as the company has decided to monitor the market for “opportunities” and “additional business development”.
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