Blask, a provider of AI-driven analytics in the iGaming industry, has announced a data-sharing partnership with BetBlocker.
The aim of this deal is to promote responsible gaming practices and support problem gamblers by leveraging each company’s insights.
While Blask will look to increase the accuracy of its analytics through this collaboration, BetBlocker will look to provide more comprehensive support to problem gamblers.
Blask’s upcoming 'marketing mix' feature will look to provide insights into how brands are identified and tracked across a variety of marketing channels, which BetBlocker will aim to use to provide more effective restrictions for its users.
Blask CEO and Co-Founder Max Tesla said: "We are thrilled to partner with BetBlocker in our mission to use technology to create a more ethical way of doing things within the iGaming industry.
"By combining our AI-driven technology with BetBlocker's commitment to helping problem gamblers, we can truly make a difference in the industry by offering more comprehensive support to players."
BetBlocker Founder and Trustee Duncan Garvie added: “One of the biggest challenges that BetBlocker faces in delivering a robust and effective block is identifying new operators as they launch. This is straightforward enough in mature markets with robust regulation. But identifying unlicensed operators is far more difficult.
“This data-sharing partnership with Blask gives us a new weapon in this fight. Their innovative AI technology will help us to identify gaps in our protections faster and as such provide stronger and more effective restrictions for our tens of thousands of users.”
In other responsible gambling news, GamCare has called for enhanced workplace support for gambling-impacted staff, after recent YouGov research found that only 9% of workplaces have support policies for gambling issues.
