Altenar has partnered with Kero Gaming to deliver the company’s micro-betting offering to customers.
The supplier offers a range of software in the iGaming and sportsbook verticals, including retail, white label and turnkey solutions. Now, Altenar will be the first partner to offer Kero Gaming’s micro-betting solution as part of the multi-year collaboration.
The micro-betting product utilises a recommendation engine that runs on proprietary algorithms, creating a curated and personalised market selection tailored to the needs of players. This, in turn, gives operators opportunities to further enhance engagement.
Kero’s football markets are set to become available via Altenar ahead of this year's Euros, with additional markets including basketball, baseball and American football to follow later in the year.
Personalisation has been discussed widely as a necessary tool to enhance the iGaming and sports betting market. We look into this topic in the upcoming July/August edition of Gambling Insider Magazine.
On the partnership, Altenar Director of Operations Antonis Karakousis said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks and rock-solid processes to overcome the challenges. This is why we chose Kero; we are confident they will best serve our global customers' needs on a local level and optimise their potential.”
Kero Gaming CEO Tomash Devenishek added: "We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar's top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence."
