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Italian job: Playson and Sportbet announce new collaboration

Sportbet’s online platform will now offer its players a range of Playson titles.  

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In a new partnership, iGaming supplier Playson will provide a range of online casino titles to players in the Italian market through the Sportbet platform.  

The integration of Playson’s Hold and Win titles, such as Coin Strike, Energy Coins and Lion Gems as part of this collaboration, marks another European move for the supplier. On the other side of the deal, Sportbet will be hoping this addition of new titles to its online casino offerings will further enhance its user experience.  

It has been a busy month for the Italian operator so far, with deals between itself, MightyTips and Booming Games being drawn up last week.  

Discussing this latest partnership, Alessandro Palumbo, Casino Manager at Sportbet, said: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino. 

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.” 

Similarly, for Playson, this collaboration is the latest in a string of partnerships in Europe, following deals with BoyleSports and Luckia being drawn up last week in the UK and Spain, respectively. Now, Playson will be hoping this most recent development will further bolster its presence on the continent.  

Blanka Homor, Sales Director at Playson, spoke on the new partnership, saying: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet. We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.” 


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