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OnlineLotteryPartnerships

NSoft enters partnership with the National Lottery in Azerbaijan

The collaboration marks NSoft’s debut in the market.  

Azerlotereya NSoft Partnership
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In a move that introduces NSoft’s games to players in Azerbaijan, the iGaming and software provider has partnered with the nation’s lottery provider – Azerlotereya OJSC.  

This newly brokered collaboration sees the introduction of a range of NSoft titles to the market in Azerbaijan, including Lucky Six, which offers a virtual betting solution for players. The current state-of-play in the nation sees gambling outlawed since 1999. However, land-based sports betting shops and, evidently, state lotteries, remain legal.  

Last February Azerlotereya OJSC announced a partnership with Highlight Games, in a move that sought to further diversify its wagering options for players in the market. This latest deal will enhance its partnership portfolio once again.  

Dilara Baylarova, CMO of Azerlotereya, spoke on the new collaboration, saying: "Partnering with NSoft is a significant step for us. We are excited to offer our players innovative games like Lucky Six, and we look forward to a successful and mutually beneficial partnership." 

Earlier this year, NSoft announced an esports betting partnership with Oddin.gg which saw the integration of Oddin.gg’s esports ecosystem to support NSoft’s product suite. This latest partnership adds another string to NSoft’s bow within the lottery sector, as it seeks to further expand its global footprint.  

Davor Konjevod, VP of Sales at NSoft, also commented, stating: "We are thrilled to partner with Azerlotereya, a respected leader in the lottery industry. This collaboration reflects our commitment to expanding our global footprint and delivering top-quality gaming experiences to new audiences." 

News today also from the neighbouring market of Armenia, BGaming has entered a collaboration with Flutter-owned Adjarabet.  

 

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