BetMGM has unveiled an exclusive partnership with Brian Christopher Slots, appointing the social media influencer as its brand ambassador.
Brian Christopher, known for his slots and casino content, will now be featured in BetMGM’s live streams across various social media channels, showcasing its online casino platforms and participating in future marketing campaigns.
Oliver Bartlett, VP of Gaming Product & Content at BetMGM, stated: "Brian Christopher Slots' influence extends far beyond captivating videos.
"This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players in BetMGM's wide variety of casino games."
Christopher himself added: "BetMGM is the ultimate real money gaming destination for us true slots lovers.
“Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together."
The partnership is set to include live streams that will feature Christopher incorporating his signature style with BetMGM's offerings across YouTube, Facebook and Kick.
Christopher will also interact with BetMGM players through social media, slot tours, meet-and-greets and virtual events, as well as promoting BetMGM's responsible gaming tools and resources.
In related news, BetMGM also announced TV presenter Laura Woods as its UK brand ambassador earlier this month – a deal that sees the presenter contributing to a weekly blog about key sporting stories.
