OdiBets, a betting operator in Africa, has announced a new partnership with Incentive Games, a B2B games provider specialising in player acquisition and retention.
This collaboration will bring a new suite of crash games to OdiBets' platform, with the launch slated for summer 2024.
The partnership will see the integration of Incentive Games' Velocity crash games system into OdiBets' offerings.
The new suite will include both free-to-play and pay-to-play crash games and aims to expand the variety of options available to players.
Incentive Games' team of developers has tailored these games to ensure smooth integration with OdiBets' system.
Post-launch, the Incentive Labs team – consisting of R&D, data, and AI specialists – will continuously analyse user behaviour and preferences to provide ongoing optimisation.
Regarding the partnership, John Gordon, CEO of Incentive Games, stated: “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games.
“We're confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”
Wilson Gichuki, Head of Product at OdiBets, added: “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences.
“This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”
In related news, Incentive Games recently partnered with Premier Bet – a deal that sees the company aiding Premier Bet in the development of new crash games.
