Anaxi and NeoGames become Aristocrat Interactive
This move integrates the former Anaxi and NeoGames operations into a single, global entity.
Aristocrat has officially launched its new business unit, Aristocrat Interactive, revealing a go-to-market structure and key leadership appointments.
Aristocrat Interactive will operate through five distinct business units: iLottery, Content & Aggregation, Gaming Systems, iGaming & Sports and iGaming White-Label.
The iLottery division, led by Managing Director Chris Shaban, focuses on helping governments transition their lotteries online. With turnkey solutions that support platform development, operations, content and marketing, Aristocrat Interactive currently serves 28 global lottery customers.
The Content & Aggregation unit, under the leadership of Managing Director Adrian Bailey, combines content aggregation with products like the Fusion aggregation platform and the Ignite Studio development program.
Managing Director Neil Crossan heads the Gaming Systems division, which provides land-based operators with technologies and solutions that aim to enhance efficiency and player experiences through casino management systems.
Managing Director Dima Reiderman leads the iGaming & Sports unit, offering a customisable suite of content and technology products for online gaming and sports betting operators.
Finally, the iGaming White-Label unit, led by Managing Director Jonathan Chilton, offers complete front-end and back-end services to independent casino and sportsbook operators, aiming to facilitate an easy entry into the RMG business with support packages.
Moti Malul, Aristocrat Interactive CEO, stated: “We are excited to reach this next milestone in our journey to be the global leader in digital gaming experiences. With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences.
“With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers. We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world.”
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