Softswiss Game Aggregator has integrated its new crash gaming category into its tournament tool.
Now included with slots and live games, Softswiss Game Aggregator has enhanced its tournament offerings through the addition of crash games to its iGaming category, in an attempt to diversify its online casino options.
Softswiss’ Game Aggregator yields a gaming portfolio that can be integrated into a given gaming website by content providers through API integration. This latest development aims to allow operators to create a more varied range of tournament options for players.
The decision to introduce crash games to the tournament tool follows internal research conducted by the company, which suggested the move would lead to an average increase in player spending of 4.23% during tournaments – and up to 9.01% after tournaments.
In addition, the research also indicated that crash games are the most popular in LatAm markets. Further research also points towards an enhanced market demand for instant gratification games in South Africa – a category within which crash games can be associated.
Commenting on the new development, Tatyana Kaminskaya, Head of Softswiss Game Aggregator, said: “We have integrated crash games into tournaments, aligning with gamification and social interaction trends. Previously, crash games attracted users with their social elements.
"Now, any game can become social and even more engaging as players can compete in tournaments across different game categories. The combination of tournaments with crash games, live games and slots is truly winning – it enhances player experience and boosts casino performance”
In October, Softswiss also released industry insights into online casino player behaviour across the regions of Europe, LatAm and Asia. More recently, Softswiss appointed Formula One racing legend Rubens Barrichello as its Non-Executive Director in Latin America.
