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Superbet announces partnership with Wisla Krakow

The collaboration aims to boost Superbet’s presence within the Polish market. 

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Superbet has announced a partnership with Wisła Kraków, one of Poland's most storied football clubs. 

Wisła Kraków boasts a sizeable history as a thirteen-time Polish champion and commands a devoted fan base. The partnership is set to introduce an approach whereby fans can actively participate by registering an account with a dedicated fan code – an act that will contribute directly to the club’s academy. 

Commenting on this new partnership, Lukasz Seweryniak, General Manager of Superbet Poland, stated: “We consider this partnership a key milestone for our brand and view it as a long-term commitment, with the agreement in place until at least 2027. 

“We have no doubt that we are now sponsoring one of the most important clubs in Polish football and we believe the club will soon reclaim its rightful place. We want to be part of this journey and, together with the fans, write a new and fantastic chapter in our brand’s history.” 

Jaroslaw Krolewski, President of Wisła Kraków SA, added: “We are delighted that Superbet is joining the sponsors of Wisła Kraków! It is tremendous support and motivation for our further development. 

“Thanks to Superbet, we can set even more ambitious sports and development goals. I am particularly pleased that our business partner is a company with such a talented team of people. Together, it will be great.” 

In related news, Superbet also partnered with Swintt in recent weeks – a deal that saw Swintt’s complete portfolio of games becoming available to Superbet’s global customer base. 

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