EveryMatrix acquires FSB

EveryMatrix acquires FSB Technology in aim to boost its sportsbook capabilities and expand into new markets.

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EveryMatrix has acquired FSB in an all-cash deal. This acquisition aims to enhance EveryMatrix's sportsbook platform, OddsMatrix, by integrating FSB’s technology and market presence.

FSB Technology, founded in 2007 by Sam Lawrence and David McDowell, is a London-based B2B sportsbook technology supplier. The company offers services including Player Account Management (PAM), sports betting and casino platform solutions. 

EveryMatrix plans to incorporate FSB’s features, such as its horseracing product, into its existing offerings.

Ebbe Groes, EveryMatrix Group CEO, stated: “This transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland and Africa, where many FSB clients operate.

"It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high-performing product proven to deliver exceptional results.”

Adam Smith, FSB CEO, added: “FSB has achieved a lot over the last 18-20 months including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB.

"We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB's existing partners.”

In July 2024, EveryMatrix entered a content partnership with Jelly Entertainment, integrating Jelly’s portfolio into its CasinoEngine platform across Europe and Latin America. This partnership aims to enhance EveryMatrix's content offering and expand its reach in regulated markets.

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