Published
OnlineLand-BasedCasinoAppointments

Nederlandse Loterij appoints Arno de Jong as CCO

Arno de Jong has been appointed as the new CCO of Nederlandse Loterij, effective 1 July.

Nederlandse Loterij
Listen To Article

Arno de Jong has been appointed Chief Customer Officer (CCO) of Nederlandse Loterij. In his new role, de Jong joins the Executive Board, which also includes CEO Arjan Blok and CFRO Jet Roos-van Aerssen.

Alexander Pechtold, chairman of the Supervisory Board of Nederlandse Loterij, announced the appointment.

Pechtold stated: "With Arno de Jong as CCO in the Executive Board of Nederlandse Loterij, we are putting our player even more in the heart of the organisation. So that we also remain leading and distinctive in the future - both digitally and in shops.”

De Jong has been with Nederlandse Loterij since 2016, serving as CMO. Before this, he was the Marketing Director of De Lotto, which merged with De Nederlandse Staatsloterij to form Nederlandse Loterij. His tenure has been marked by growth in the organisation’s market position.

This appointment occurs amid significant changes in the Dutch gaming industry. René Jansen, outgoing Chairman of the Kansspelautoriteit (KSA), recently highlighted several concerns, including the potential privatisation of Nederlandse Loterij.

"In a speech in Amsterdam, Jansen discussed the increased focus on regulating online gambling advertisements and efforts to combat illegal gambling activities. He also addressed issues with the self-exclusion program, Cruks, which has faced implementation challenges.

Nederlandse Loterij has also been advancing its technological capabilities. In 2021, Intralot’s Dutch subsidiary, Intralot Benelux BV, partnered with Nederlandse Loterij to support its sports betting platform.

This collaboration included implementing the LotosX platform, facilitating the transition of the operator’s full gaming portfolio. Additionally, Intralot introduced 4,300 photon terminals and a signage solution to enhance the retail experience of Nederlandse Loterij’s offerings.


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Relax Gaming
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...