BigCash, an Indian online gaming company, has embarked on a global expansion initiative, starting with its launch in Brazil. This move comes as the global skill-based gaming market is projected to reach $106.78bn by 2032, growing at a CAGR (compound annual growth rate) of 13.50%.
The company's decision to enter the Latin American market – specifically Brazil – is driven by the region's significant growth potential in the gaming sector. Brazil's large population, favourable demographics and growing middle class with disposable income make it an attractive market for gaming companies.
Beyond Brazil, BigCash plans to launch in multiple other countries across Latin America, Asia and Africa over the next 12 months.
Commenting on this plan, Ankur Singh, BigCash CEO, stated: "Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step.
“We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America's gaming industry presents both opportunities and challenges.
“BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customisations, easy-to-play online games and a supersafe and fast experience; we are already gaining a lot of organic traction."
In related news, Fennica Gaming recently launched eInstant games in Brazil with LottoCap at the end of last month. This development marked the first casual-gaming-like eInstants to enter the Brazilian market.
