This collaboration aims to integrate Symplify's engagement features into WiseGaming's CRM, data hub and communication channels.
WiseGaming, which offers turnkey and white-label solutions, will now use Symplify’s Campaign and Journey Builder modules, as well as site conversion testing modules. These tools are intended to help WiseGaming's partners create customised, AI-optimised experiences for their players.
In June, Symplify introduced an Instant Messaging service, beginning with Telegram, as part of its suite of engagement tools. This service is expected to expand to include multiple messaging platforms.
Christoffer Feldt-Sørensen, Symplify Head of Sales, commented: “WiseGaming has quickly become a force in the international iGaming space and boasts of an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level.”
Steven Paton, WiseGaming Commercial Director, added: “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”
In May 2024, Symplify expanded its partnership with MegaRush Casino to provide CRM services for three additional brands under the MegaRush licence. This includes the use of Symplify’s Journey Builder and Campaign Manager modules for multi-channel communication.
Symplify also partnered with Playbook Engineering in May 2024 to integrate its CRM ecosystem into Playbook’s platform, which serves brands like StarSports, AK Bet and NRG. Other recent partnerships include agreements with AdmiralBet, nChain and King Billy Casino.
