PlayStar and Play’n Go partner for New Jersey expansion
PlayStar expands its New Jersey games offering with Play'n Go partnership.
PlayStar has announced a partnership with game software provider Play’n Go. This agreement will see PlayStar expand its selection of games by adding Play’n Go titles to its existing collection of over 600 games. The collaboration is aimed at increasing the gaming options available to PlayStar’s New Jersey-based players.
Under the terms of the deal, PlayStar will incorporate a range of Play’n Go games into its platform. These include titles such as Reactoonz, a grid slot game with a sci-fi theme and Rich Wilde and the Book of Dead, an adventure-themed slot featuring the character Rich Wilde.
Additional games to be added are Rise of Olympus, Raging Rex 2 and Legion Gold, offering a variety of themes from mythology to prehistoric and historical settings.
The partnership is a strategic move for both companies within the regulated US market. For PlayStar, it represents an opportunity to broaden its game portfolio and offer a wider variety of gaming experiences to customers. For Play’n Go, the collaboration provides access to a new audience in New Jersey, allowing it to distribute games more widely within the state.
Dan Alexander, PlayStar COO, stated: “Partnering with Play’n Go will allow us to double down on this proposition in the Garden State by enabling us to provide fan-favourite titles like Reactoonz and Rich Wilde and the Book of Dead on our platform and we’re sure players are going to love discovering what the studio is all about.”
Magnus Olsson, Play’n Go CCO, added: “Our current collection of over 360 premium titles includes some of the most-played games of all time and we’ll be bringing the very best of that line-up to PlayStar over the coming weeks. We’re really excited about this partnership and can’t wait to hear how our titles are received by players.”
This new agreement follows PlayStar’s previous partnership with Fast Track, announced in May 2024. The partnership focused on enhancing player engagement through artificial intelligence and real-time data insights. Fast Track’s technology aims to help PlayStar personalise player experiences and streamline operations.
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