BetMGM expands MGM Bonus City game to Michigan
BetMGM brings interactive gameshow to Michigan players.
BetMGM, in partnership with Inspired Entertainment, has launched MGM Bonus City, a Hybrid Dealer game, in Michigan.
The game, which combines live dealer elements with virtual environments, was first introduced in New Jersey in October 2023 and is exclusively available at BetMGM Casino.
MGM Bonus City uses virtual CGI, green screen technology and footage of real dealers to provide players with a game-show-like experience.
Players can choose from eight potential outcomes on a large wheel, featuring four MGM-themed bonus rounds inspired by Las Vegas properties such as New York-New York, Luxor, MGM Grand and Bellagio.
The game also features a random multiplier that can increase player winnings.
BetMGM, a joint venture between Entain and MGM, operates a large casino platform in North America with over 2,800 titles. The company also manages a jackpot network, with a current progressive jackpot pool in New Jersey exceeding $5.2m.
Financially, BetMGM reported a negative EBITDA of $123m for the first half of 2024, despite a 6% increase in revenue, reaching $1bn. The company’s financial performance aligns with its predictions during a year of investment focusing on improving customer experience and increasing player engagement.
In the second quarter of 2024, BetMGM’s net revenue increased by 9% year-over-year, with a 3% rise from the first quarter. The company’s iGaming monthly active users grew by 18% year-over-year, contributing to a 22% market share in the US iGaming sector. BetMGM also holds a 13% market share in the US and Ontario for iGaming and sports betting.
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