RubyPlay has formed a partnership with Apuesta Total, a sports betting and gaming operator in Latin America, to expand its presence in the Peruvian market.
This agreement will integrate several of RubyPlay’s games into Apuesta Total’s online casino platform, providing access to titles such as Immortal Ways Diamonds, Mayan Cache and Loco Habanero.
The collaboration aims to increase Apuesta Total's digital casino offerings by adding RubyPlay's slot games to its existing platform.
Dr. Eyal Loz, RubyPlay CPO, said: “This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market and we look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”
David Jr. Escalante, Apuesta Total Head of Casino, added: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences. Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”
Apuesta Total has been involved in sports sponsorships, supporting several Peruvian Ligue 1 football clubs, including Alianza Lima, Universitario de Deportes, Universidad César Vallejo and Sport Boys.
In July 2024, the company partnered with Luckia Gaming Group to enter the Spanish market, making its portfolio available to Spanish players through Luckia’s online platform.
Earlier this year, RubyPlay launched its games on Brazil's Betsul platform, marking its entry into Brazil's gaming market. Additionally, the company has expanded into the Serbian market through a partnership with MaxBet, integrating its games into MaxBet’s platform.
