Pragmatic Play has expanded its sportsbook offering with the introduction of a horseracing product.
This new addition provides coverage of horseracing events across more than 30 countries, making it available to operators and their customers globally.
The horseracing product is integrated into Pragmatic Play’s existing sportsbook platform, which manages the entire betting process from event creation to bet settlement.
The platform includes features such as custom markets, dynamic odds and risk management, supported by official data aimed at optimising operators' margins. The product also allows operators to localise and customise the betting experience to fit their brand requirements.
Gareth Crook, Pragmatic Play SVP of Sports, said: “Our latest product launch provides Pragmatic Play clients with access to a market-leading horseracing product. Horseracing is now available as a fully managed service inclusive of odds, racing content, live video streaming and global horseracing data.”
In August 2024, Pragmatic Play entered into a partnership with Mexican online casino operator Betxico, integrating its portfolio of slots, live casino and virtual sports content onto the Betxico platform.
This partnership is part of Pragmatic Play’s ongoing efforts to grow its footprint in the Latin American market, adding to similar agreements with operators such as Bplay and PixBet in Brazil earlier this year.
