Okto enters Czech market through Sazka partnership

Okto has signed a deal with Sazka that will enable it to launch operations in Czechia.

This will be achieved by introducing the company’s cash-to-digital payment service, Okto.Cash, across over 6,700 points of sale over the Sazka network.

The service allows customers to upload funds to online gaming apps without the need for third parties.

There are also plans to add more locations to the deal throughout the year.

Vasilis Contoguris, Okto Senior International Expansion Manager for cash-to-digital function, said: “This partnership with Sazka marks a transformative moment for Okto in the region.

“By enabling consumers to seamlessly top up their iGaming accounts with cash in real-time via an embedded payment solution, we’re delivering on our promise of an exceptional customer experience.

“This aligns perfectly with our mission and underscores our commitment to innovation and convenience.”

Okto.Cash has already launched in various countries across Europe, including Romania, Greece, Cyprus, Italy, Serbia and Spain.

The most recent deal saw Okto partner with German’s Bet-at-home to expand its operating presence in the country.

Pavel Vápenka, Sazka Sales Director, said: “We are pleased to join hands with Okto to offer our customers a convenient and secure cash top-up solution.

“This partnership and integration underscore our dedication to enhancing the customer experience by providing easy access to essential services.

“With Okto’s service integrated into our network, we’re confident that gamers and online operators alike will appreciate the added convenience.”

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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