Leicester Riders basketball club partners with Ygam
This partnership aims to leverage the Riders' extensive community programs, which reach nearly 20,000 young people across Leicester and the wider county.
The UK’s oldest professional basketball club, Leicester Riders, has announced a new partnership with Ygam.
As part of the collaboration, Ygam has been named Leicester Riders’ “Charity of the Year” for the 2024/25 season, alongside the Riders Foundation.
The partnership aims to raise awareness about the potential risks associated with gaming and gambling, particularly within a sporting context.
Recent data from the Gambling Commission reveals that 40% of 11 to 17-year-olds have had some gambling experience in the past year, with basketball having one of the highest gambling participation rates for young adults aged 18-24 in the UK.
The collaboration will involve dedicated home games, awareness-raising events and fundraising activities throughout the season. Additionally, all coaches and staff associated with the club will receive Ygam’s City & Guilds Assured CPD training.
Commenting on the deal, Simon Winfield, Interim CEO of Leicester Riders, stated: “We’re excited to be working with Ygam. We have a deep admiration for their efforts in promoting gaming and gambling awareness among the youth of today.
“The Riders organisation takes seriously its responsibility to the young people who have entrusted us with their futures, both at Charnwood College and Loughborough University. A large part of that responsibility is ensuring that they are well set up for life beyond the Riders.
“Through Ygam’s education on the potential risks and dangers associated with gaming and gambling, we are fulfilling our commitment to ensuring their well-being and long-term success.”
Sacha Kent, Programme Lead for Education, Sports and Youth at Ygam, added: “We are honoured to partner with Leicester Riders for the upcoming season and extend our reach within the sport of basketball.
“With gaming and gambling so heavily intertwined with professional sports, it is vital that we are doing all we can to safeguard all young people who participate in the sport they love.”
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