Finnplay has entered into a partnership with Mindway AI, a company focused on AI-driven responsible gambling solutions.
The collaboration aims to integrate Mindway AI’s technology into Finnplay’s platform, offering iGaming operators tools to monitor and detect at-risk gambling behaviour in real time.
The partnership is intended to bolster responsible gambling practices by incorporating artificial intelligence to identify potential gambling-related risks.
This integration is expected to provide operators with improved capabilities to monitor player activity and implement preventive measures to protect at-risk individuals.
Both companies are based in Scandinavia and the partnership is expected to strengthen their presence in various global markets, particularly in the Netherlands.
The collaboration will allow operators using Finnplay’s platform to access Mindway AI’s tools, facilitating the implementation of real-time monitoring and data-driven insights aimed at improving player safety.
Jaakko Soininen, Finnplay Managing Director, said: "Our strategy in Finnplay is to be the platform of cooperation and bring together the best operators, the best providers and the best solutions to ensure players and regulators have the best and safest experience for gambling.”
In July 2024, Mindway AI partnered with Evoke to improve responsible gaming measures, bringing its experience in AI and player safety to the table. The company’s tools, such as the GameScanner solution, are designed to identify signs of potentially harmful gambling behaviour, which can then be addressed by operators.
